By The media rights for the Asia Cup are set to be tendered by the Asian Cricket Council (ACC) in the next month, with plans to finalize the process by July. ACC officials have been in discussions with Indian broadcasters to gather their perspectives on the matter. It is understood that the ACC will offer both four-year and eight-year deals, although broadcasters indicate a preference for the longer-term option. The tender will include four Asia Cups, comprising two 50-over championships and two Twenty20 competitions.
The ACC is taking a proactive approach by informing broadcasters that the Asia Cups will be held at venues outside of India and Pakistan. This decision aims to prevent a recurrence of the controversy from the last edition, where India refused to travel to Pakistan, the designated host. Potential host countries include Sri Lanka, Bangladesh, the UAE, and possibly Oman.
Star Sports, the current broadcasters of the Asia Cup, secured a deal worth approximately $80 million for the four editions. The ACC anticipates an increase in value, considering each edition will feature two to three India-Pakistan matches, which are among the most high-profile fixtures in world cricket.
In other news, streaming platform FanCode has acquired the rights to broadcast the five Twenty20 International games between Pakistan and New Zealand in India. The Pakistan Cricket Board (PCB) sold the international rights to a consortium of ARY Communications and TransGroup, which then sold the rights to FanCode. The first T20I is scheduled for April 18. According to a PCB spokesperson, discussions are ongoing with the consortium to finalize arrangements in India. Once confirmed, either the partners or the PCB will make an announcement.
ACC Will Release a Tender for Asia Cup
The media rights for the Asia Cup are set to be tendered by the Asian Cricket Council (ACC) in the next month, with plans to finalize the process by July. ACC officials have been in discussions with Indian broadcasters to gather their perspectives on the matter. It is understood that the ACC will offer both four-year and eight-year deals, although broadcasters indicate a preference for the longer-term option. The tender will include four Asia Cups, comprising two 50-over championships and two Twenty20 competitions.
The ACC is taking a proactive approach by informing broadcasters that the Asia Cups will be held at venues outside of India and Pakistan. This decision aims to prevent a recurrence of the controversy from the last edition, where India refused to travel to Pakistan, the designated host. Potential host countries include Sri Lanka, Bangladesh, the UAE, and possibly Oman.
Star Sports, the current broadcasters of the Asia Cup, secured a deal worth approximately $80 million for the four editions. The ACC anticipates an increase in value, considering each edition will feature two to three India-Pakistan matches, which are among the most high-profile fixtures in world cricket.
In other news, streaming platform FanCode has acquired the rights to broadcast the five Twenty20 International games between Pakistan and New Zealand in India. The Pakistan Cricket Board (PCB) sold the international rights to a consortium of ARY Communications and TransGroup, which then sold the rights to FanCode. The first T20I is scheduled for April 18. According to a PCB spokesperson, discussions are ongoing with the consortium to finalize arrangements in India. Once confirmed, either the partners or the PCB will make an announcement.
