By BBK Group, China’s foremost mobile phone manufacturer, has initiated strategic collaborations with Indian partners, including Dixon Technologies and Karbonn Group, for the production of its popular smartphone brands such as Oppo, Vivo, and Realme. This move is attributed to BBK Group’s interest in benefiting from the Production-Linked Incentive (PLI) scheme in India, necessitating engagement with local manufacturers to comply with the government’s directives. Despite previous challenges faced by Chinese smartphone companies in India, BBK Group’s decision to partner with local manufacturers aligns with the evolving dynamics of the Indian smartphone market.
Oppo and Vivo, both under the BBK Group umbrella, already operate extensive manufacturing units in India, producing a range of brands including Oppo, Vivo, Realme, OnePlus, and iQoo. This collaboration underscores the company’s commitment to maintaining a strong presence in the Indian market while navigating challenges and adapting to local regulations. The decision to engage local partners reflects an innovative strategy to leverage the PLI scheme and compete effectively in the dynamic and competitive Indian smartphone manufacturing landscape.
The partnerships also highlight the broader trend of the Indian government encouraging Chinese mobile phone firms to collaborate with local entities for manufacturing and distribution. By fostering such collaborations, the government aims to enhance value-addition activities in India, promoting the local production of components. BBK Group’s choice to collaborate with Dixon Technologies and Karbonn Group not only aligns with these goals but also positions the company strategically to capitalize on the growing demand for smartphones in the Indian market.
