By According to a Bloomberg report, Apple aims to ship at least 90 million iPhone 16 units in the latter half of 2024. This represents a 10% increase from the previous year, as the company is banking on new artificial intelligence features to boost demand.
Apple has notified suppliers and partners about its ambitious target, following the shipment of roughly 81 million iPhone 15 units in the second half of 2023, Bloomberg reported, citing a source familiar with the matter.
Apple Bets on “Apple Intelligence” to Drive iPhone 16 Sales
- Apple’s confidence is fueled by the expected inclusion of “Apple Intelligence” features in the iPhone 16 lineup. These AI-driven capabilities are anticipated to be a major selling point upon the models’ release later this year.
- The projected growth indicates that Apple anticipates a stronger 2024, despite competition from AI-enhanced smartphones by rivals like Samsung and Google.
- The company must still navigate challenges, especially in China, where it faces stringent AI regulations and increased competition from local manufacturers.
