By Amazon is planning to use Artificial Intelligence (AI) to help make movies and TV shows faster and at a lower cost. This move comes at a time when the entertainment industry is facing rising production expenses and strong debates about whether AI could replace human jobs. Amazon has clearly said that its goal is not to replace humans, but to support and assist creative people in their work.
Recently, Amazon MGM Studios launched a new initiative called AI Studio. This studio is focused on testing and developing AI tools that can help speed up different stages of film and television production. These tools are being designed mainly for content created for Prime Video and Amazon-backed films.
According to a report by Reuters, the AI Studio is being led by Albert Cheng, a senior and experienced executive in the entertainment industry. He is heading a team made up mostly of product engineers and scientists. Cheng described the AI Studio as working like a “startup” within Amazon. This team is experimenting with new ideas and technologies to see how AI can be used in a practical and responsible way in filmmaking.
One of the biggest reasons Amazon is investing in AI is the high cost of creating content. Making movies and TV shows today requires a lot of money, time, and resources. Because of this, studios often hesitate to take creative risks. Albert Cheng explained that when production costs are very high, it becomes difficult to make more content or try new ideas. He believes that AI can help reduce these costs and make the process more efficient.
Amazon plans to launch a beta program in March, where industry partners will be invited to test these AI tools. The company hopes to collect feedback and share the results of these tests by May. This shows that Amazon is taking a careful and step-by-step approach, instead of rushing AI into full-scale production.
There have already been concerns and fears in the industry about AI taking over jobs, especially for writers, artists, and other creative professionals. However, Amazon has strongly dismissed these fears. The company has clearly stated that humans will remain at the center of the creative process. Writers, directors, actors, designers, and other artists will continue to be involved at every stage of production.
Amazon sees AI as a supporting tool, not a replacement. For example, AI could help with tasks like planning schedules, managing large amounts of data, improving visual effects workflows, or speeding up early creative processes. This would allow creative professionals to focus more on storytelling, emotions, and originality—things that AI cannot truly replace.
One example often mentioned in discussions about AI and production is the Prime Video series House of David, which reportedly used AI tools during its production. While this sparked debates online, Amazon views such experiments as learning opportunities to understand how AI can be used responsibly.
The AI Studio is also working with several well-known industry professionals and production companies. These include producers Robert Stromberg and his company Secret City, actor Kunal Nayyar and his company Good Karma Productions, and Colin Brady, a former animator at Pixar and Industrial Light & Magic (ILM). By collaborating with experienced creators, Amazon wants to ensure that AI tools are designed in a way that actually helps filmmakers rather than limits them.
Another major benefit Amazon expects from AI is solving challenges related to large-scale production. Producing content for a global streaming platform like Prime Video involves handling massive projects with tight deadlines. AI could help streamline coordination, improve efficiency, and reduce delays, making it easier to deliver quality content to viewers around the world.
At the same time, Amazon has emphasized the importance of maintaining creativity and originality. The company believes that AI cannot replace human imagination, emotions, and unique perspectives. Instead, AI can act as an accelerator, helping creators bring their ideas to life faster and with fewer obstacles.
In conclusion, Amazon’s plan to use AI in film and TV production is focused on speed, efficiency, and cost reduction, while keeping humans at the heart of creativity. By carefully testing AI tools, working with industry experts, and openly addressing concerns about job loss, Amazon aims to find a balance between technology and human talent. If successful, this approach could change how movies and TV shows are made—making the process smoother, more affordable, and still deeply creative.
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