By Apple Siri Ad Withdrawal: iPhone 16 Commercial Pulled Amid AI Feature Delay
Apple has removed a high-profile advertisement showcasing iPhone 16 and Apple Intelligence, which prominently featured an unreleased version of Siri. This decision follows Apple’s confirmation that the AI-powered, enhanced Siri features will not be available anytime soon.
The commercial, which starred actress Bella Ramsey, demonstrated how Siri could seamlessly retrieve personal information from a user’s calendar, emails, and messages. However, since Apple has now confirmed that these Siri enhancements won’t roll out until at least 2026, the company has quietly made the advertisement private on YouTube.
Here’s everything you need to know about Apple’s Siri ad withdrawal, the status of Siri’s AI features, and why Apple is facing challenges in delivering AI-powered Siri improvements.
Apple Siri Ad Withdrawal: Why Did Apple Remove the Commercial?
1. Apple’s Marketing Oversight: Advertising a Feature That Wasn’t Ready
Apple began promoting Siri’s AI upgrades last autumn, as part of a broader Apple Intelligence marketing campaign. The Siri-focused commercial featured Bella Ramsey, demonstrating how Siri could:
✔ Instantly retrieve the name of a past meeting attendee
✔ Pull information from calendar events, emails, or messages
✔ Provide quick, AI-driven responses based on personal data
However, Apple has since admitted that the underlying AI technology behind these features isn’t fully functional. As a result, the company removed the advertisement to avoid misleading customers.
2. Apple’s Confirmation: Siri AI Features Are Not Ready
Last week, Apple executives, including software chief Craig Federighi, confirmed that:
❌ Siri’s on-device AI processing is proving more complex than expected
❌ The enhanced Siri experience won’t launch in iOS 18.4 as planned
❌ Apple now expects to roll out these features in 2026 at the earliest
Apple has spent months marketing the iPhone 16 as “built for Apple Intelligence,” but with Siri’s AI upgrade delayed indefinitely, the company decided to pull the misleading advertisement.
Apple Siri Ad Withdrawal: What the Advertisement Showed
1. The Scene Featuring Bella Ramsey
In the now-removed Apple commercial:
📌 Bella Ramsey encounters an acquaintance
📌 She asks Siri to recall the name of someone she met at a restaurant last month
📌 Siri instantly provides the answer, retrieving data from past emails, messages, or calendar events
This feature would have been a groundbreaking upgrade for Siri, allowing it to function more like a personal assistant with deep contextual awareness.
However, Apple has now confirmed that these AI-driven personal assistant capabilities are not ready for public use.
Apple’s Other AI Ads Remain Live
While Apple removed the Siri AI ad, the company has left two other commercials from the same campaign active, featuring:
✔ Email Summarization – AI-generated quick email summaries
✔ Photo Memory Videos – AI-powered personalized video creation
Unlike Siri’s delayed AI capabilities, these features are expected to roll out with future iOS updates.
Why Apple Is Struggling With Siri’s AI Features
1. AI-Powered Siri Requires Advanced On-Device Processing
Apple’s vision for Siri’s AI future relies on:
⚡ On-device AI computing for instant responses
🔒 Privacy-focused AI models that don’t rely on cloud data
🧠 Conversational improvements for a more natural user experience
However, engineers have struggled to perfect Siri’s contextual awareness, leading to:
❌ Inconsistent responses when retrieving personal data
❌ AI hallucinations (incorrect or misleading answers)
❌ Performance issues affecting Siri’s reliability
Until Apple can resolve these technical challenges, the enhanced Siri experience remains on hold.
Siri AI Delays: What Happens Next?
1. When Will Apple Release Enhanced Siri?
Apple originally planned to launch AI-powered Siri in iOS 18.4 (April 2025). Now, industry insiders predict:
📅 Updated Timeline for Siri AI Features:
- Late 2025 – Early 2026: Basic AI features may roll out
- iOS 20 in 2027: Full conversational AI capabilities could launch
For now, Apple is advising customer support teams to tell users that Siri’s AI upgrades will arrive “in the coming year.”
Siri AI Delays: What Happens Next?
1. When Will Apple Release Enhanced Siri?
Apple originally planned to launch AI-powered Siri in iOS 18.4 (April 2025). Now, industry insiders predict:
📅 Updated Timeline for Siri AI Features:
- Late 2025 – Early 2026: Basic AI features may roll out
- iOS 20 in 2027: Full conversational AI capabilities could launch
For now, Apple is advising customer support teams to tell users that Siri’s AI upgrades will arrive “in the coming year.”
Final Thoughts: A Setback for Apple’s AI Vision
The Apple Siri ad withdrawal reflects larger challenges in Apple’s AI development. With the iPhone 16 marketed as an AI-driven device, the delay in Siri’s AI upgrades raises concerns about:
✔ Apple’s ability to compete in the AI space
✔ The future of Apple Intelligence and on-device AI
✔ Whether Apple can deliver advanced AI-driven Siri features by 2026
For now, Apple must fix Siri’s AI shortcomings and develop a clear roadmap for its AI-powered future.
Would you still trust Apple’s AI advancements, or do you think Siri is falling too far behind? Let us know your thoughts! 🚀📱
