By New Delhi — Akshaya Tritiya 2025 witnessed a spectacular surge in precious metal purchases across India, as consumers spent a whopping Rs 16,000 crore on gold and silver in a single day, defying historic price highs. The combination of religious reverence, investment value, and the ongoing wedding season powered this massive uptick in sales.
The festival, deeply embedded in Hindu tradition, is celebrated as a day of eternal prosperity and success. It is believed that any valuable item bought on this day multiplies manifold, making it a key occasion for purchasing gold and silver. This year was no exception, as jewellery shops across the country reported strong customer turnout throughout the day.
High Sales Despite Price Surge
According to Praveen Khandelwal, National Secretary General of the Confederation of All India Traders (CAIT) and MP from Chandni Chowk, Delhi, gold-related purchases were estimated to total Rs 12,000 crore, with silver sales contributing another Rs 4,000 crore. He noted that even though prices had reached unprecedented levels, consumer enthusiasm remained undeterred.
Khandelwal emphasized that Akshaya Tritiya is seen not only as a spiritual and cultural milestone but also as an opportunity to invest in secure, appreciating assets. “Even at record prices, gold and silver remain top choices due to their traditional value and as a hedge against inflation,” he said.
Lightweight Jewellery in Demand
Jewellers nationwide observed that lightweight and daily-wear jewellery items saw greater demand this year, as many buyers looked to purchase within budgets while still adhering to the tradition. The trend reflects both affordability concerns and evolving consumer preferences for more functional pieces over ornate designs.
Pankaj Arora, President of the All India Jewellers and Goldsmith Federation, provided insight into the day’s pricing. He reported that gold was priced at Rs 97,500 per 10 grams and silver at Rs 98,000 per kilogram — among the highest rates in recent history. Interestingly, during the day, there was a slight dip with gold falling by Rs 1,000 and silver dropping by Rs 2,000, but this did little to sway consumer sentiment.
“Despite the steep pricing, buyers turned out in large numbers,” Arora said. “It proves how deeply the festival is woven into our cultural fabric. Akshaya Tritiya remains a powerful emotional and spiritual motivator for people to invest in precious metals.”
Comparative Price Trends
To put things in perspective, Arora outlined past Akshaya Tritiya price levels:
- 2022: Gold at Rs 52,700 per 10g, silver at Rs 65,000 per kg
- 2023: Gold at Rs 61,800 per 10g, silver at Rs 76,500 per kg
- Early 2024: Gold reached Rs 74,900 per 10g
Despite the significant price climb, the enthusiasm this year was robust, clearly driven by the day’s auspicious nature.
A Festival Steeped in Tradition
B.C. Bhartia, National President of CAIT, explained that the word “Akshaya” signifies something that is never exhausted or diminished. This belief — that anything begun or purchased on this day continues to grow — is why investments, new ventures, and especially gold buying are considered highly favorable.
He added, “For generations, Indians have turned to gold not just as jewellery but as a symbol of wealth and good fortune. That is why we see such a significant jump in business activity during Akshaya Tritiya every year.”
Mythological Significance
The festival’s origins are rooted in Hindu mythology. It is said that on this day, Lord Shiva bestowed immense wealth upon Kubera, the god of riches, and Goddess Lakshmi was given her divine status as the goddess of prosperity. These legends contribute to the widespread belief that wealth acquired on Akshaya Tritiya will continue to grow and never decline.
This cultural foundation makes Akshaya Tritiya a much-anticipated event not just for consumers, but also for jewellers, goldsmiths, and artisans, who see it as one of the busiest and most profitable days of the year.
Conclusion
In summary, Akshaya Tritiya 2025 proved once again that tradition and faith can drive economic activity, even amid challenging market conditions. Despite prices reaching all-time highs, Indians reaffirmed their deep-rooted belief in the festival’s symbolism, resulting in over Rs 16,000 crore worth of gold and silver transactions — a testament to both enduring cultural practices and the timeless allure of precious metals.
