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Sony Pictures Nets NZC India Broadcast Rights for Seven Years

Sony Pictures Nets NZC India Broadcast Rights for Seven Years

Sony Pictures Networks India (SPNI) has secured a seven-year broadcasting deal with New Zealand Cricket (NZC), starting from 1st May 2024 until 30th April 2031. This agreement grants SPNI the rights to air all international cricket matches from New Zealand to the Indian audience. With the current broadcasting rights held by Amazon Prime set to expire this summer, this new partnership promises extensive coverage for Indian fans, especially with the Indian men’s team scheduled to tour New Zealand in the 2026-27 and 2030-31 seasons.

SPNI will also stream these games on its digital platform, Sony LIV. NZC Chief Executive Scott Weenink praised the partnership with SPNI, highlighting shared values of innovation and consumer focus. NZC’s GM Commercial, Chris Smith, emphasized the strategic importance of the Indian market, looking forward to a rewarding partnership with SPNI.

Rajesh Kaul, SPNI’s Chief Revenue Officer and Head of Sports Business, expressed excitement over adding NZC’s international games to SPNI’s sports portfolio. This deal includes broadcasting three key bilateral series against England, Sri Lanka, and Pakistan in 2024-25, alongside two series featuring the Indian men’s team in the later years.

Sony Seal Seven-Year India – NZ Broadcast Deal

For the 2024-25 and 2025-26 seasons, SPNI will share digital rights in India with Amazon Prime, ensuring wide-reaching coverage across multiple platforms.

The partnership between SPNI and NZC not only enhances the sports viewing experience for cricket fans in India but also strengthens the international cricket landscape. The anticipation for the upcoming tours of the Indian men’s team to New Zealand highlights the growing interest and enthusiasm for cricket across borders. This collaboration promises to deliver high-quality cricketing action, further nurturing the passion for the sport among the Indian audience. With both organizations committed to providing exceptional viewing experiences, cricket fans have much to look forward to over the next seven years.

Moreover, the inclusion of matches on Sony LIV’s streaming platform addresses the evolving consumption habits of sports enthusiasts, who increasingly prefer digital platforms for live sports content. This strategic move ensures that the thrilling moments of New Zealand cricket will reach a broader audience, catering to the convenience of viewers across India. As the deal unfolds, it sets the stage for a new era in sports broadcasting, with a focus on accessibility, quality, and comprehensive coverage of international cricket for one of the sport’s most passionate fanbases.

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