By This month, Apple is anticipated to reveal a range of new products, including iPads, Macs, and accessories, using press releases on its website rather than hosting a dedicated launch event. Various sources suggest that some of these products might be introduced early this week, as informed insiders conveyed to MacRumors, supporting Mark Gurman’s report that there won’t be a formal event; instead, Apple will unveil the products through press releases on its newsroom.
Although the specifics of this week’s product launches are undisclosed, Gurman hints at a minor refresh at Apple Stores, possibly involving a new accessory rather than an entirely new product. A more substantial refresh is reportedly scheduled for early next week, pointing to a potential product launch.
Unlike past hardware reveals, Gurman notes that Apple does not intend to hold a dedicated launch event for these devices. The announcements will take place through website press releases, videos, and online marketing campaigns.
While the precise announcement dates remain unclear, reports suggest they are expected sometime in the next few weeks leading up to April.
Expected among the new devices are updated 11-inch and 12.9-inch iPad Pro models featuring Apple’s new M3 chip, OLED displays, and a thinner design, according to Bloomberg’s Mark Gurman.
Gurman also anticipates refreshed iPad Air models equipped with the M2 chip, including a 12.9-inch iPad Air for the first time.
Alongside the new iPads, Apple may announce redesigned Magic Keyboard and Apple Pencil accessories tailored for select iPad models.
Gurman further reports that Apple is gearing up to release updated 13-inch and 15-inch MacBook Air laptops powered by the M3 chip, expanding the scope of Apple’s product announcements.
