By Xbox Mobile Store Delay: Microsoft Cites Apple’s Policies as the Key Obstacle
The long-awaited Xbox mobile store has officially been delayed, with Microsoft pointing to Apple’s stringent App Store policies as the primary reason. Initially slated for a July 2024 launch, the Xbox mobile web store was designed to offer gamers a new way to buy in-game items and content outside of Apple’s tightly controlled ecosystem. However, Apple’s restrictions have forced the tech giant to put the project on hold.
📑 Xbox Mobile Store Delay Tied to Epic Games vs Apple Legal Battle
Microsoft’s revelation comes from a recent legal filing submitted in support of Epic Games in its ongoing courtroom battle against Apple. This case centers around Apple’s dominant control over App Store transactions and its limitations on alternative payment systems. The legal dispute previously allowed Epic Games’ Fortnite to re-enter the iOS App Store with a new ability: linking to external payment platforms. Microsoft aims to create a similar experience through its Xbox mobile store, but claims Apple’s policies are still a major barrier.
In the brief (as reported by The Verge), Microsoft expressed its frustration, stating:
“The district court’s injunction allows Apple to maintain its in-app exclusivity but at least should have enabled Microsoft to offer consumers a workable solution by launching its own online store — accessible via link-out — for in-app items to be purchased off-app and used in games or other apps. But even this solution has been stymied by Apple.”
📵 Apple’s Anti-Steering Policies Block Xbox Mobile Web Store Launch
According to Microsoft, Apple’s new anti-steering rules have made it even harder for developers to communicate with users about third-party payment options. These changes not only prevent Microsoft from directing users to external purchase methods, but also increase the economic burden on developers trying to implement them.
Microsoft’s statement continued:
“Microsoft had been unable to implement linked-out payments (or even inform customers that alternative purchase methods exist) because of Apple’s new anti-steering policies… these policies impose an even higher economic cost to Microsoft than before the injunction.”
This makes it clear that despite a favorable court ruling, Apple’s maneuvering continues to delay innovation and competition in the mobile gaming space.
🧩 Legal Uncertainty Keeps Microsoft from Rolling Out Xbox Mobile Store
Although the court’s ruling supports Microsoft’s efforts, the company remains cautious about launching the Xbox mobile store while Apple pursues an appeal. If Apple wins a temporary stay on the injunction, Microsoft might be forced to shut the store down shortly after launch, creating instability for users and developers alike.
Microsoft emphasized that Apple’s policy restrictions could easily be reversed, stating:
“Apple makes no argument that the technical or policy changes cannot be undone.”
This highlights Microsoft’s push for the court to enforce the injunction while the appeal process continues.
📱 Xbox App for iPhone Still Faces Limitations
The delay doesn’t just affect the Xbox mobile store—it also impacts the existing Xbox mobile app on iOS. Microsoft has long aimed to provide a seamless experience where users can both stream and purchase games within the same app. However, Apple’s policies prevent these features from being offered together.
For now, users can buy games and DLC through the Xbox app but must disable the remote play feature to remain compliant with App Store guidelines. Those looking to stream Xbox games on iOS still need to use a browser-based workaround via Xbox Cloud Gaming.
⏳ Android Store Plans Also on Hold Despite Court Win
Microsoft’s plans for Android are similarly affected. Following a court ruling requiring Google to allow third-party stores on Android, Microsoft had planned to launch in-app game purchases and streaming in the Xbox app. This feature was expected by November, but was delayed due to a “temporary administrative stay,” according to Microsoft Gaming president Sarah Bond.
📌 Conclusion: Xbox Mobile Store Delay Reflects Ongoing Industry Struggle
The Xbox Mobile Store delay underscores the ongoing power struggle between platform holders like Apple and major developers like Microsoft and Epic Games. As legal battles continue, consumers are caught in the crossfire, missing out on innovative features and open marketplaces. Microsoft remains hopeful that the injunction will hold and that the mobile gaming ecosystem will eventually open up to fairer competition and more consumer choice.
