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“Apple’s Wireless Headphone Market, Setting New Standard”

“Apple’s Wireless Headphone Market, Setting New Standard”
Popular Apple’s Wireless Headphone

Apple today announced the third generation of Wireless headphones featuring spatial audio, delivering advanced features and a magical experience in a new contoured design. By combining the power of the H1 chip with an Apple-designed acoustic system, the new  Air pods use computational audio to deliver breakthrough sound with Adaptive EQ. Users can enjoy spatial audio featuring Dolby Atmos in Apple Music, movies, and tv shows, along with dynamic head tracking, across Apple devices. The new AirPods are resistant to sweat and water, and feature a force sensor for easy and intuitive control of music and phone calls. The extended battery life enables up to six hours of listening time1 and up to 30 hours of total listening time with the convenient charging case. AirPods (3rd generation) join the world’s most popular  Apple’s wireless headphones and are available to order starting today, and in stores beginning Tuesday, October 26.“AirPods forever changed wireless headphones with their groundbreaking design, incredible sound, and magical experience,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “We are excited to introduce the next generation of Airpods  featuring unrivalled sound through Adaptive EQ and spatial audio with dynamic head tracking, along with seamless interaction between Apple devices — making the world’s best-selling headphones even better.” 

 Design

The new design of AirPods is lightweight and contoured, sitting at just the right angle for comfort and to direct audio into the ear. For a more subtle appearance, the stem is shorter than the previous generation and features the same intuitive force sensor as AirPods Pro for media control. The new AirPods are resistant to both sweat and water, with an IPX4 rating for both the earbuds and the charging case.

 Audio Features

AirPods (3rd generation) enhance the renowned sound quality associated with AirPods, beginning with a custom driver and a high dynamic range amplifier that collaboratively deliver powerful bass alongside crisp, clean high frequencies. An acoustic mesh covers the microphone to reduce wind noise, ensuring the speaker’s voice comes across distinctly during calls. AirPods also feature AAC-ELD, a superior speech codec that offers full HD voice quality, providing clear, natural communication for FaceTime calls.The new AirPods use computational audio to bring the breakthrough experiences that customers love on AirPods Pro and AirPods Max — like Adaptive EQ and spatial audio with dynamic head tracking — to even more people.For an optimal listening experience with rich detail, the new AirPods feature Adaptive EQ that tunes sound in real time based on how AirPods fit in the user’s ear. An inward-facing microphone monitors for sound, and then Adaptive EQ, powered by computational audio, tunes the low and mid frequencies to account for what may be lost due to variances in fit.Spatial audio creates a three-dimensional theatre-like experience, placing sound virtually anywhere in space, and with Dolby Atmos, AirPods have never sounded better. Users can also enjoy this multi-level experience with dynamic head tracking, so music, video, and even Group FaceTime calls feel more immersive than ever before. Using advanced spatial audio algorithms, and by applying directional audio filters to subtly adjust the frequencies that each ear receives, the new AirPods can place sound all around the user. 

Magical Experience

With one-touch setup that automatically pairs AirPods with other Apple devices, users can effortlessly enjoy music throughout the day. Audio Sharing allows listeners to share the audio stream between two sets of AirPods, AirPods Pro, or AirPods Max, while using iPhone, iPad, iPod touch, or Apple TV.A new skin-detect sensor accurately discerns if AirPods are in the ear — versus in a pocket or on a table — and pauses playback when removed. To help with sound clarity, beam-forming microphones block out ambient noise and focus on the user’s voice, while users can also enjoy a hands-free experience by simply saying “Hey Siri” for requests.

Battery Life

AirPods (3rd generation) offer an extra hour of battery life over the previous generations, with up to six hours of listening time and up to four hours of talk time. Just five minutes of charging provides about an hour of battery life, and with four additional charges in the case, users can get up to 30 hours of total listening time. AirPods are now also part of the MagSafe ecosystem for convenient wireless charging. 

Apple’s wireless headphone and the Environment

AirPods are designed with numerous materials and features to reduce their environmental impact, including the 100 percent recycled rare earth elements used in all magnets. The case also uses 100 percent recycled tin in the solder of the main logic board, and 100 percent recycled aluminium in the hinge. AirPods are also free of potentially harmful substances such as mercury, BFRs, PVC, and beryllium. For energy efficiency, AirPods meet US Department of Energy requirements for battery charger systems. Apple’s Zero Waste program helps suppliers eliminate waste sent to landfills, and all final assembly supplier sites are transitioning to 100 percent renewable energy for Apple production. In the packaging, 100 percent of the virgin wood fiber comes from responsibly managed forests.Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net-zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.

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