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At a Porsche event, Tim Cook, the CEO of Apple, articulates a Vision Pro message.

At a Porsche event, Tim Cook, the CEO of Apple, articulates a Vision Pro message.

Recently, German luxury car manufacturer Porsche revealed the latest addition to its lineup, the all-electric Taycan Turbo GT. During the unveiling, Apple CEO Tim Cook made a special appearance in Porsche’s launch video, showcasing the company’s inaugural mixed reality headset, the Apple Vision Pro. In addition to the headset, various other Apple products, including iPhones used for filming, the Apple Watch Ultra, and the Vision Pro, also made notable appearances in the Porsche launch video. The event, including Cook’s cameo, can be viewed at this link (Cue: 9:40).

Porsche’s connection with the Vision Pro is evident as the company presented its custom app designed specifically for the headset in one of the cameos. This application offers a range of features, including multiple camera feeds from the car, a detailed 3D model of the track, and more.

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