By Apple’s much-awaited augmented reality (AR) smart glasses remain a work in progress, with the tech giant reportedly addressing four key challenges. These hurdles have delayed the launch to around 2028, while competitors like Meta (formerly Facebook) and Google continue to advance in the field.
According to Bloomberg’s Mark Gurman, Apple’s AR glasses development has encountered major setbacks. The company is grappling with four critical challenges: designing lightweight glasses, achieving adequate battery life, integrating high-resolution displays, and setting a competitive price.
Apple’s AR Glasses: A Complex Equation to Solve
Mark Gurman of Bloomberg highlights the significant challenges Apple faces in its AR glasses journey. “The company must tackle a tough equation: bringing a lightweight design to market with optimal battery performance and immersive displays — all at a price accessible to consumers,” he stated.
While Apple remains committed to developing its AR glasses, Gurman noted that a launch is unlikely anytime soon.
“If Apple fails to achieve this balance, there’s little reason to release a product under its brand,” he explained. “It wouldn’t be surprising if Apple takes an additional three to five years to refine its approach. This delay may seem surprising, especially considering the rapid progress being made by Meta Platforms Inc., Google, Xreal Inc., and other leaders in the AR space,” he added.
Apple’s Strategy for AR Glasses and Mixed-Reality Devices
Apple is reportedly focused on achieving the perfect balance of design, functionality, and affordability before launching its AR glasses. This deliberate approach underscores Apple’s commitment to delivering high-quality, refined products but suggests consumers may need to wait several more years to see Apple’s vision for AR eyewear.
Key Points:
- Cautious Development: Apple is prioritizing a polished and consumer-ready product, delaying the release of AR glasses to ensure a seamless experience.
- Vision Pro’s High-End Debut: The company has already stepped into the AR/VR space with the Vision Pro headset, priced at $3,499 — a premium offering aimed at a niche audience.
- Accessible AR Glasses: Unlike the Vision Pro, Apple’s AR glasses are expected to be more affordable and consumer-focused, potentially competing with products like Ray-Ban Meta Glasses.
- Affordable Mixed-Reality Headset in Development: Apple is also working on a budget-friendly version of the Vision Pro, rumored to feature fewer cameras and sensors. This streamlined device could launch in 2025 with an estimated price of $1,500–$2,000.
