By Tim Cook, who has steered Apple for more than a decade, tackled the pressing question about his future with the company during an open conversation with Wired. Reflecting the thoughtful approach of his predecessor, Steve Jobs, Cook remarked, “I’ll continue until the inner voice tells me, ‘It’s time.'”
Since taking the helm at Apple in August 2011, Cook has viewed his position as far more than a mere job. “It’s difficult to envision life without Apple, as my journey with this company has been intertwined since 1998,” he revealed, highlighting the deep personal bond he shares with the tech giant he has helped shape for more than a decade.
Although Cook remains dedicated to his role, he recognizes the importance of a well-thought-out succession plan. He has been discreetly mentoring potential internal successors, reaffirming his belief that Apple’s next leader should emerge from within its ranks. According to Bloomberg’s Mark Gurman, John Ternus, the head of hardware engineering, stands out as a top contender.
At 49, Ternus has been part of Apple since 2011 and has steadily gained prominence, spearheading product launches and earning the respect of senior executives. His leadership approach is said to align closely with Cook’s, positioning him as a strong candidate for the role.
Apple’s succession strategy goes beyond the CEO position, encompassing key divisions such as engineering, marketing, services, and finance. With several senior executives nearing retirement, the company faces the intricate task of preserving its innovation-driven mindset and unique corporate culture.
Cook takes a realistic view of the future, emphasizing the need for readiness. “We’re a company that values succession planning,” he stated during a podcast with Dua Lipa, openly acknowledging that “the unexpected can always occur.”
